Luxury golf resort opens near PGA Frisco, guests will be able to 'play from their hotel rooms' » Dallas Innovates

The Bays at Frisco, an 18-acre high-tech golf resort built in partnership with California-based TaylorMade, recently opened near PGA headquarters in Frisco.

Located between PGA Parkway and US Highway 380 and scheduled to open in late 2025, The Bays at Frisco is a four-story, 100,000-square-foot “golf lab and suites” equipped with real golf equipment and technology, a restaurant and bar, and an on-site boutique hotel.

Dallas Innovates first wrote about The Bays last August when the project was announced.

“Golf's post-pandemic boom has accelerated as more people head outdoors for exercise, so we wanted to create an entertainment venue that includes various professional golf brands that will attract golfers of all skill levels again and again,” said James, the founder of The Bays. Meese said in a statement. “The makeup of golfers has changed and transformed into new cultures, and we are inspired to serve all audiences in North Texas who are interested in golf.”

High-tech, immersive golf experience

Golfers at The Bays at Frisco will have access to luxury hitting bays and a 25,000 square foot putting green with a large bar. [Rendering: The Bays]

The Bays said it will be a unique social and entertainment center that blends traditional sport with modern technology. At the exclusive TaylorMade Club Fitting Experience, the third TaylorMade fitting center in the country, customers will be able to watch their new custom clubs being made on-site.

The resort said its guests will have full access to TaylorMade clubs and will use genuine TaylorMade balls.

Executives from The Bays, TaylorMade and the City of Frisco recently celebrated the official start of construction at The Bays in Frisco. PGA Tour players from North Texas, Parker and Pierceson Coody, were on the course to take the first official drives at The Bays.

PGA Tour players Parker and Pierceson Coody from North Texas were on the course to take the first official drives at The Bays. [Photo: The Bays]

The Bays said it is designed to generate an immersive golf experience where all ages and skill levels, from avid golfers to novices, have the opportunity to play on luxury golf bays and a spacious 25,000 square foot putting green with a large bar.

The resort said guests can make the restaurant itself a destination with a 100-foot-wide video wall as well as premium menu options prepared by the restaurant's professional chef. A 12,000-square-foot private club will be housed on the third and fourth floors, the resort said.

The property will also have space dedicated to corporate suites, events and partnerships.

Representatives from The Bays at Frisco, the City of Frisco and TaylorMade celebrate the groundbreaking of The Bays. Pictured (L-R): Sam Bruce, Partner, The Bays; Jeff Cheney, Mayor of Frisco, Texas; John Ellis, Partner, The Bays; James Meese, Founder, The Bays; JR Smith, two-time NBA Champion and Partner of The Bays; Steve Hendren, Vice President and General Manager, TaylorMade; Imran Memon, Partner, The Bays. [Photo: The Bays]

“The new modern home of golf”

“Golf, whether you do well that day or not, is truly about the experience and memories made with your friends, and that's exactly the idea of ​​The Bays at Frisco,” said JR Smith, two-time NBA champion and investment partner of Les Baies, said in a statement. “James has created a great concept with luxury golf experiences and hospitality at The Bays in Frisco, and once open, it will definitely become my home away from home.”

The Bays will house a 19-room boutique hotel on the third and fourth floors featuring suites, each with its own private taproom, and one- and two-bedroom rooms. Executive suites will be available for corporate events or office retreats.

Aerial rendering of Frisco Bays. [Image: The Bays]

The hotel will have a rooftop swimming pool with cabanas for guests.

“Opening The Bays with a TaylorMade experience will elevate this golf experience above any other consumer golf experience currently available,” Meese said. “Having TaylorMade’s leadership in golf equipment and fitting expertise directly accessible to players allows The Bays to offer its customers a true Tour experience. TaylorMade and The Bays will be a formidable marriage in Frisco, the new modern home of golf.”

The Bays said it chose Frisco as the site for its first location because it has become a center for entertainment and golf.

PGA Frisco has opened and expanded over the past two years, including the PGA of America headquarters, two new 18-hole championship courses, a 510-room Omni Resort, a 30-acre training facility, a performance center and a modern clubhouse.

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  • Scheduled to open in spring 2025 adjacent to the PGA of America headquarters in Frisco, The Bays Golf Experience and Suites will feature private hitting bays inside individual suites, four floors of “premium” golf entertainment, the “Biggest Television in North Texas,” the most advanced TaylorMade golf technology, custom club equipment and much more. (Did we mention waterfalls?)

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  • With Tiger Woods as a partner and investor and TaylorMade putters and balls at the ready, PopStroke is no ordinary mini-golf course. Forget windmills and silly castles: the courses here are more like real golf courses.

  • Firefly Park is expected to include 3 million square feet of Class A office space, 400,000 square feet of high-end retail, dining and entertainment, as well as 1,200 hotel rooms, 230 townhomes, 1,970 mid-rise and high-rise residential units, and numerous other “world-class” amenities.

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